Fuelling the Brands of Tomorrow. Investing in Visionaries Today.
At ATG, we partner with passionate founders building the next generation of consumer brands. Whether you’re revolutionizing wellness, reshaping lifestyle trends, energizing the fitness world, or innovating through tech, we’re here to help you scale, sharpen, and succeed.
We Back Big Dreams—and the Founders Behind Them.
We invest early in companies that are:
Transforming everyday living.
Creating healthier, smarter choices.
Redefining consumer experiences.
Driving innovation in tech, FMCG, fitness, and lifestyle.
If you’re setting new standards and inspiring communities, we’re ready to help you grow.
Why Partner With Us
More Than Capital — A Catalyst for Growth.
Strategic Expertise in Consumer Markets
Access to a Powerful Network of Industry Leaders
Hands-on Support for Sustainable Scaling
A Passionate Team Rooted in Innovation and Impact
Are you ready to change the game?
We’re always looking for bold thinkers and brave builders.
Apply for Investment Today — Let’s build something extraordinary together.
Contact us
Big ideas deserve bold support. Whether you’re ready to raise or just starting the conversation, our team is here to champion your next move.
Against the Grain Ventures
Lynton House, 7-12
Tavistock Square, London,
United Kingdom, WC1H 9BQ
Contact
Email: andrew@atg.ventures